Do I Really Need An Online Strategy?

. Monday, January 5, 2009
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I was at a small business conference a while back listening to a mediocre presentation by Yahoo Canada. After the presentation I turned to a gentleman sitting next to me who was the owner of a well established retailer in Vancouver. I asked him what online strategies his company has in place. To my surprised he looked at me blankly and said, "we don't sell things online, why should we have an online strategy?"

I hear this comment far too often. Small to medium sized business owners believing online strategies are only for companies selling widgets online.

Here are some statistics that show otherwise.

It is clear from these research studies that if you do not have an online marketing strategy your business will be left behind.

Every MarketR client has an online marketing strategy, and every strategy has delivered results beyond the clients expectations. Hopefully after seeing these statistics it doesn't seem crazy anymore that none of MarketR's clients sell anything online.