Online Coupons - On The Rise

Our friends over at Hitwise point out that online coupon sites have risen in popularity year over year. However comparison shopping websites have declined in popularity by -15%.

Google Insights confirms this trend in Canada, showing substantial growth for the search term "coupons."
How is your company leveraging this trend?
This is a huge trend and a great way to counter the economic turmoil. How can your company use the fact that consumers are looking for steals and deals more then ever before?

How about giving them what they want?
I hope you are all using Google maps to promote your company to potential customers. If not DO IT NOW!
Using Google's local listings you can provide coupons to entice customers into your store.
See the example we did for Toni&Guy Vancouver

Websites such as Yelp, Facebook, and Twitter are great places to promote online coupons, and did I mention they are FREE.

Use your blog to promote your offers. Set your post's date to the date you wish the coupon to expire and your post will stay on the top spot of your blog until it expires.

E-mail lists, if you have not compiled a list of your customer's e-mails, what are you waiting for? E-mail is one of the best ways to communicate with your existing customers, and a great way of getting your customers back into your store when times are slow. For an example of a great e-mail newsletter, sign up for livestock's newsletter.

For those of you who don't mind paying to promote your great offers.
Check out VitaminDaily with a great female subscription base, VitaminDaily is one of the best ways to promote your services, just make sure you have a great offer.

One of the best ways to promote your online coupon is to use Google Adwords keep an eye on the blog for an upcoming tutorial on using Google Adwords to promote your business.