Advertising Next: 150 Winning Campaigns for the New Communications Age

. Saturday, January 10, 2009
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I was scanning the blogosphere this morning and ran into this book. What caught my attention is that the blurb on Amazon perfectly relates to MarketR's way of thinking. If you are still unsure why this blog exists, I believe this blurb sums it up.

"The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely small companies who think big now have the opportunity to be key players. " - Tom Himpe

The internet is big, moves fast and can be scary, however if controlled and embraced the internet is capable of amazing things. If your company wants to increase brand awareness, market share and profits the time is now. Don't be that company who sits on the sideline. Get out and play.

We usually fear what we don't know. If you fear the internet call MarketR and we will teach your team how to use one of the most sophisticated tools your company has to offer.