In the previous post we talked about Google Alerts and how it can be used as a tool for listening online.
Google alerts is great for listening to news stories, blog posts, discussion boards and forums. Unfortunately it is not so good for listening to Twitter.
The good news is, there's an app for that! (I know cheesy, but i couldn't resist)
HootSuite - Developed by Vancouver based company, Invoke media, Hootsuite is a powerful web-based* Twitter client.
*Web-based = No need to download anything
HootSuite allows you to manage multiple Twitter accounts, send tweets, compress links, monitor statistics, and, of course, listen.
By setting HootSuite to what keywords you want to listen to you, you can segment conversations that involve those keywords. For example, our client, the Gastown Business Improvement Association, cares about people talking about "Gastown." We can tell HootSuite to track all conversations involving "Gastown" and we can monitor these in real-time.
This allows us to find any information about what is going on in the community. As well as engaging in conversation when relevant to the GBIA.
You can sign-up to Hootsuite here hootsuite.com/