Vancouver 2010 - Social Media

. Sunday, November 15, 2009
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I was recently at a marketing workshop in Vancouver and the hot topic was social media and the 2010 Winter Olympics. This is a very interesting topic, because Vancouver will be the first Olympic event were social media will be a key communication tool. (Unfortunately, China could have had this title, but chose to continue to control internet in China. )

It was apparent that the moderator of the event had very little experience using social media, when he asked the question "How do we control social media during the 2010 Winter Olympics?"

This is a question that many large companies ask. And this is the reason why many large companies do a horrible job using social media.

Social media can not be controlled.

There is no on/off switch for social media. You can not say this week I would like people to talk about my brand but not next week. You can't say nobody can talk about my brand in a negative manner. Because social media happens.

The question is, will you listen? Or will you bury your head in the sand and hope that social media goes away.

Step one in all social media strategies is listen. The question the moderator should have been asking was "How can we use social media to listen to everyone during the 2010 Winter Olympics?"

The following posts this week will talk about ways to use social media to listen. Only after listening can you engage in the conversation.

*Currently the MarketR team is advising clients on how to use online marketing channels during the 2010 Winter Olympics. If you are interested in sitting down with the MarketR team for a free one hour consultation, send us an email today.