If you are visiting this site, chances are you found use through the local listings on Google. MarketR ranks high on many important and very expensive search terms such as online marketing and marketing agency.
Thanks to local listings we don't have to bid on these keywords using Google AdWords and in return save thousands of dollars a year.
We receive a lot of inquiries about search engine optimization and questions on how to increase a websites ranking on Google. The problem is SEO takes time and clients usually want immediate results.
What is the solution? - Dominate the local search.
You may have noticed when you search geographically targeted search term such as "Hair Salons in Vancouver" a local map shows up at the top of the Google page. This area is essential for any business serious about increasing it's online presence and growing the customer base. I am sure I do not have to convince you that people actually click on the local search area quite often, as you most likely clicked on it to get here.
Every client we have worked with has signed up for the local search package. And every client we have worked with has noticed a significant increase in web traffic and customers.
MarketR has put together a new search marketing package for small-medium sized businesses. We set you up with local listings and optimize for the most popular local search terms. We also integrate your website with tracking software so that you understand how your customers are finding you and where you can improve. Finally we set up Google AdWords so that you can bid on keyword that will drive potential customers to your website.
Inquire today about the search marketing package for small-medium sized business.
info@marketing-revoultion.com
or ask for Ray at 604 728 4979
Leverage Local
"It's Only a Mistake If You Do It Twice"
Unfortunately I can not take credit for this quote, however it is one of my favorites.
The internet is a relatively new tool for marketers. This means no one person is an expert. Of course some people are more proficient then others, but nobody can say I am the best online marketer. If you hear someone say this, I advice you not to believe much that comes out of his or her mouth.
One thing does separate great online marketers from not so great online marketers. That one thing is the ability to test and refine. Great online marketers are not afraid to take controlled risks, keyword controlled, in order to develop new more effective online marketing techniques.
Example: The MarketR team just finished implementing a Google AdWords strategy for the Sauder School of Business at UBC. The strategy focused on 3 geographic regions, China, India and Canada. We had no idea what keywords and ad variations would deliver results, so we tested and refined.
Step 1:
Using tools such as Google's keyword selector and Google Insights, we were able to develop a large list of potential keywords that were both generic and geographically specific. Our team of search marketing creatives developed a variety of ad variations for each geographic region.
Step 2:
We tested. We segmented each campaign so that we could easily see which keywords and ad variations were delivering the best results. We ran the campaign and continuously monitored the performance.
Step 3:
We analyzed. This is an important step that poor marketers and business owners miss often. Always reflect on everything you do, this is the driving force towards improvement. Unfortunately poor marketers are afraid to reflect because they are scared of what they might find. This forces them to implement the same flawed strategies over and over again.
Step 4:
We refined. We looked for keywords and ad variations that were doing well and we removed the ones that were not. We were able to see trends in each region that we could never have anticipated before testing. We leveraged these trends by increasing our budget around these high performing keywords.
Now our client has a focused, well refined and effective AdWords strategy that will deliver outstanding results for approximately one month. It might seem surprising that we only expect it to deliver great results for one month. However at MarketR we understand that the internet is continuously evolving, meaning you have to continuously test and refine new strategies to deliver exceptional results.
Remember:
Don't be afraid to try new things. If it doesn't deliver results, stop doing it. If it does, continue doing it, and test ways to make it even better. Always reflect on how successful your marketing strategies are. Or risk throwing your money away.
The Smart Money
Someone once asked me, "how did you get so smart?" Of course I was flattered but I responded, "I am not smart, I just listen to smart people and repeat what they are saying."
Seth Godin is one of the most insightful marketers in the world. You can read Seth's Blog here.
I read his blog every day, and after reading his posts my brain goes crazy with new marketing ideas.
One of his posts called "Do ads work?" is incredibly insightful and really sums up why online marketing is so powerful.
He asks, "If a bank was selling one dollar bills for 90 cents, how many dollar bills would you buy?"
Hopefully your answer is, "as many dollar bills as I can possibly have."
So why do you have an advertising budget? If your ads bring in more money then they cost, why not buy as many ads as you can? And if they are not profitable why are you running them?
There is a simple answer to this questions. "I can't tell which ads are profitable and which ads are not." For traditional advertising this is absolutely true.
Online marketing is different. You can find out how much money your search marketing is making you. You can see who opened your email blast and visited your store because of it. You can see how many visitors to your website/blog looked at your contact information in order to visit your store.
With Search Marketing, E-Mail Marketing and Web Analytics your able pay 90 cents for a dollar.
There is a famous saying in marketing, "50% of my marketing budget is wasted money. The problem is, I don't know which 50% it is."
With MarketR you no longer have to worry about wasting money.
