Twitter has recently announced a new website specifically for business owners. The Twitter 101 site walks you through how to set up a Twitter account, the Twitter lingo and case studies of companies using Twitter.
Twitter has been a great tool for companies to communicate and listen to their customers. However sometimes brands get it all wrong. Take Best Buys Chief Marketing Officer for example.
Below is the conversation the CMO of Best Buy had with a prominent blogger. The conversation has been seen by millions and has tarnished any marketing done by Best Buy to promote how friendly and supportive their staff are.
(Click the image to view the conversation)
(Click the image to view the conversation)
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