Future Marketing Trends – By The Numbers

. Thursday, July 23, 2009
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For those of you who are still not convinced that online marketing is the way forward, see the statistics below.

Courtesy of TheFutureBuzz.com

Marketing spends

$55 billion - number of dollars marketers will spend on interactive (display, mobile, email, social, search) channels by 2014

21% – percentage of all marketing spends that the 55 billion figure will represent

7.8 billion - amount marketers will spend on display advertising in 2009

$15.3 billion – amount marketers will spend on search marketing in 2009

$716 million – amount marketers will spend on social media marketing in 2009

4% – percentage of budget allocated to social media as compared to search in 2009

9% – amount this number will grow to by 2014


$585 million amount in 2008 marketers spent on MySpace ads

$210 million amount marketers spent in 2008 on Facebook ads

9% - amount Facebook’s ad revenue will grow in 2009

15% – amount MySpace’s ad revenue will fall in 2009


Twitter by the numbers

21% – number of Twitter accounts that are empty placeholders

94% – number of Twitter accounts with less than 100 followers

5% – percentage of users who make up a staggering 3/4 of all Twitter activity (participation inequality)

Tuesday – the most popular day on Twitter (not a number but still an interesting fact)

62% – percentage of Twitter users from the US


2.56 billion – number of Tweets at the time of posting this (source)

22.99 million - number of unique visitors to Twitter.com in June of 2009 (source)

Facebook by the numbers

200 million – updated number of active Facebook users

30 million -number of those active users who access Facebook via mobile device

100 million - number of Facebook users who log in daily

66% – percentage of Facebook users who are outside of college

120 – average number of friends per user

900 million – average number of photos uploaded to the site monthly

10 million - number of videos uploaded each month

1 billion – number of pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week

2.5 million - number of events created monthly

70% – number of Facebook users who live outside the US

950,000 – number of developers and entrepreneurs leveraging the Facebook platform

100 – number of applications that have more than 1 million active users

10,000 – number of websites using Facebook connect